Nine years as a cost accountant. Stable, secure, and still not quite mine.

I always knew I wanted to build something of my own. That something found me the day my son was born.

Suddenly every label mattered. I read every tag, worried about what touched his skin, and kept wishing for honest, organic options for little ones in India. That is when it clicked. This was not a gap I wanted someone else to fill. It was the business I was meant to build.

So The Cub Story began. Every piece starts with hundred percent pure cotton, soft, breathable, and safe for the most delicate skin. Festival mornings, holiday afternoons, muddy Tuesday adventures, we design for real childhood in all its moments, for ages 0 to 10.

Leaving my corporate career was not easy. Building something rooted in love for my own child, and now yours, has been worth every leap of faith.

Welcome to The Cub Story. We are so glad you are here.